Started from Spreadsheet Chaos
Back in 2012, I was sitting in a cramped office in Brisbane, surrounded by printouts of budget reports that made absolutely no sense. The numbers were there, but the story behind them? That was buried under layers of complexity that nobody seemed willing to dig through.
What struck me most was how many business owners were drowning in their own financial data. They had all this information but couldn't see the patterns that mattered. Variances that should have triggered action were getting lost in monthly reports that gathered dust.
That's when we decided to approach budget analysis differently. Instead of just showing what happened, we focus on why it happened and what comes next.
